Search Engine Optimization Tips

Clean HTML code is important to the success of any web site. Cleaning up HTML coding will reduce page size, make the web site search engine friendlier and increase accessibility.

Use relevant keywords that are directly related to your site in the Keywords META tag. In order to increase the relevancy of your listing, select keywords that best reflect how your site is unique or what you most want customers to know about your site. It is recommended that there should be a maximum of twenty keywords.

The TITLE tag is the most important tag of all because it is recognized by every major search engine. It can be a key factor in getting a high search engine ranking. The TITLE tag ensures that the correct name of your site will appear above the summary in a search engine listing. It is recommended that you include relevant keywords in the TITLE tag because they can also help your site rank higher in search engine listings.

Some search engines do not employ the use of META tags, so try and have the most important keywords appear elsewhere in the visible text portion of your page. More weight is given to keywords that appear within H1 tags, then H2 tags and so on.

The ALT text is meant to be alternative text, primarily for use when the image is not being displayed. The ALT attributes are visible to many Search Engine Spiders. Search engines are unable to view graphics or distinguish image text created with a graphics tools. Because of this, most engines will read the content of the images ALT attribute to determine the purpose of a graphic. Creating relevant and keyword rich ALT attributes is essential for any comprehensive SEO campaign.

Links can get titles. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page. Use the relevant keywords in the link title.